Your Sales Cycle is Too Long

If your sales cycle is frozen in one position and doesn’t work anymore, you are not alone.
The smart entrepreneur wants to change this mindset.

  1. Conduct “customer discovery” more frequently. Set up appointments – but
    remember it’s not a sales call. Ask present, past, and lost customers why they
    buy or won’t buy, what they like or don’t like, etc. Do this regularly. If you are
    the boss, it’s your responsibility. You can’t delegate this. Ask us how to do
    this well.
  2. Examine new sales tools. Build an active website -- most are passive. Figure
    out the difference. Use social media tools to attract interest. Speed up your
    sales cycle by broadening it dramatically. Use tools that allow you to send out
    video clips on social media and share zoom transcripts/highlights with more
    staff. Reach more people more frequently. Use smarter software. Old-
    fashioned CRMs don’t cut it anymore. Ask us for suggestions.
  3. Test sales techniques often. Do short and sharp experiments with your new
    tools. Analyze your data sooner. Move quicker. Make faster decisions. Try
    new ways to reach your customers.


Our great team assists clients daily with this and other leadership challenges. We help principled leaders excel!

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