Your Sales Cycle is Too Long
If your sales cycle is frozen in one position and doesn’t work anymore, you are not alone.
The smart entrepreneur wants to change this mindset.
- Conduct “customer discovery” more frequently. Set up appointments – but
remember it’s not a sales call. Ask present, past, and lost customers why they
buy or won’t buy, what they like or don’t like, etc. Do this regularly. If you are
the boss, it’s your responsibility. You can’t delegate this. Ask us how to do
- Examine new sales tools. Build an active website -- most are passive. Figure
out the difference. Use social media tools to attract interest. Speed up your
sales cycle by broadening it dramatically. Use tools that allow you to send out
video clips on social media and share zoom transcripts/highlights with more
staff. Reach more people more frequently. Use smarter software. Old-
fashioned CRMs don’t cut it anymore. Ask us for suggestions.
- Test sales techniques often. Do short and sharp experiments with your new
tools. Analyze your data sooner. Move quicker. Make faster decisions. Try
new ways to reach your customers.
Our great team assists clients daily with this and other leadership challenges. We help principled leaders excel!